Start with the right question.
Connect user needs, business objectives, and technical constraints before shaping the solution.
Product design · Systems thinking · Singapore
Modern products.
Timeless principles.
Hello, I’m WH. I create experiences where
strategy, systems, and usability work together.
15+ years of making the complex feel simpleScroll to explore ↓
01 / Perspective
Thoughtful by nature.
Systematic by design.
From fintech to enterprise, I connect the bigger picture with the details that make a product work.
02 / Design practice
Complexity, made clear.
End-to-end product design across consumer and business experiences.
My focus
Connecting people,
products & systems.
B2B & B2C fintech. Enterprise experiences. Design systems. A considered approach from discovery through delivery.
01
Fintech experiences
B2B & B2C02
Enterprise products
Complex workflows03
Design systems
Consistency at scale04
End-to-end design
Discovery to delivery05
AI-assisted workflows
Tools & explorationSelected work · Case studies coming soon.
03 / How I think
Good design feels effortless.
Getting there is intentional.
Design beyond one screen.
Build patterns, components, and shared standards that help teams deliver coherent experiences at scale.
Make it work for people.
Bring clarity to complex journeys through research, prototyping, testing, and careful implementation.
04 / A little about me
A designer.
A systems thinker.
A team builder.
Based in Singapore, I bring product design, design leadership, and front-end experience together to turn complex requirements into usable digital experiences.
15+Years in UI/UX
2Design teams led
Full-time · On-site, hybrid, or remote-friendly
The journey so far
SEP 2024 — MAY 2026UI/UX Team Lead
Rapidz Pay Inc. (Clarity Techwork Pte. Ltd.)
Led a distributed design team across multiple markets, driving product design for consumer and business fintech platforms including payments, cards, crypto, rewards, and business account solutions. Partnered with Product, Engineering, Compliance, and business stakeholders to transform complex financial and regulatory requirements into scalable, user-centered experiences, establishing design systems, governance processes, and team standards.
MAY 2023 — SEP 2024Senior Technical Lead
HCLTech Singapore · Client site: IRAS
Partnered with clients, stakeholders, and development teams to design scalable digital products across internal and customer-facing platforms. Led UX activities from discovery and requirements gathering to design systems, usability testing, and implementation support, aligning user needs, business objectives, and technical constraints.
DEC 2013 — DEC 2016 · JAN 2017 — JUL 2022Web Designer → Web Designer Lead
Morpheus Consulting Pte. Ltd.
Grew from a solo designer into a design leadership role, building and managing a team responsible for multiple products and initiatives. Led product discovery, UX strategy, design systems, and front-end standards with Product Owners, Engineering Leads, and stakeholders.
AUG 2011 — DEC 2013Web Designer
Cxrus Solution Pte. Ltd.
Contributed to design, front-end development, and maintenance across corporate websites, web applications, microsites, and digital campaigns, from requirements gathering to deployment and ongoing support.
The craft & the toolkit
Strategy, systems, usability — from the first conversation to the final detail.
05 / Let’s connect